Why did you write the book?

That’s a question being asked a lot lately. Its simple really. By connecting the dots of all I’ve learnt from skilled farmers and solid research and a bit of life experience thrown in, I could see a pattern that could lead to less worry and more prosperity and that’s what I wanted to share.

So, what’s that pattern?

Robust and highly profitable farm businesses come from paying attention to crops, people and money. Its possible to do this and stay well, enjoy life and build a legacy. It all depends on making choices that take you towards your goals.

The message is simple – the execution takes commitment.

That’s the long answer to why I wrote a book. The short answer is to help farmers worry less and prosper more.